DUDE Wipes: The Evolution of Wiping
Media Type:
TV
Brand
Agency
Country:
Industry:
DUDE Wipes, the Mark Cuban-backed flushable wipe brand made especially for man butts, and a leader in the bath tissue category, is continuing its run of off-the-wall marketing with the launch of its new national campaign: The Evolution of Wiping. The campaign marks the latest iteration of DUDE Wipes’ beloved “Best Clean, Pants Down” platform, which first debuted in 2023.
Credits
Advertising Agency:
Curiosity, USAChief Creative Officer:
Jeff WarmanGroup Creative Director:
Matt CragnolinCreative Director:
Pam FraserStrategy Director:
Erica KeatingVP, Account Management:
Laura MatthewsDirector, Operations:
Jane TsivitseProducer:
Sara KinneyDirector:
Rich DownieEP:
Katie MaguireProducer:
Michelle MassanetPost Producer:
Mike TaylorEditorial Partner:
Rock Paper ScissorsEditor:
Zoe Mougin, Shelly RoseEdit Producer:
Aymi SanchezColor Studio:
Primary ColorColorist:
Ale AmatoVFX Studio:
a52Flame Artists:
Michael VaglientyOnline Editor:
Chris RileyCMO:
Ryan MeeganVP, Creative:
Andy AndersenDirector, Brand Strategy:
Katelynn LudwigBrand Manager:
Jordan BarendseStrategic Consultant, Creative Haystack:
Pete CarterDate:
July, 2025
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