EDSNA: Help it Out, MC Fries
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
A walk in downtown Athens, Greece was all it took to spot the models of our new campaign for Dose Aksia – EDSNA and the Region of Attica. We jumped right in, taking their pictures and helping them out of the "tight spots". From hidden, wedged pieces of trash, they became the stars that help spread our message: they don't belong there, they belong in the right bin. "Dose Aksia" is a program by EDSNA and the Region of Attica promoting waste sorting and recycling, educating all citizens of Attica and providing the municipalities with the necessary equipment.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreative Director:
Giannis SorotosArt Director:
Markella Plianthou, Manos VitoratosCopywriter:
Ioanna Krioni, Dionysia LampadariouPhotographer:
Petros AmpatzoglouDate:
March, 2023
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration