EETech: The Novel Bed Project
Media Type:
Film
Brand
Agency
Country:
Industry:
Cheil WW India partnered with India-based Eco Eclectic Technologies (EETech), which creates eco-friendly solutions for domestic and industrial waste, to use Covid-19 pandemic waste material from face masks and PPE, to make hospital beds. India has suffered from a chronic shortage of hospital beds for many years, a situation exacerbated by the Covid-19 pandemic when thousands of people passed away when they could not receive treatment due to the lack of available beds. In parallel, 100 million masks every month are being thrown into landfills. This non-biodegradable waste is littering our streets, landfills, and even our oceans.
Credits
Advertising Agency:
Cheil Worldwide IndiaCreative Director:
Aneesh JaisinghaniArt Director:
Nikhil Kumar, Aneesh JaisinghaniCopywriter:
Emmanuel Upputuru, Suparv ChotmaradaAccount Director:
Palak Omkar GuptaDirector/ Production Co:
EpitomeProducer:
Govind AggarwalLine Producer:
Alaukik NarayanDoP:
Amal SudhakaranEditor:
Abhishek KumarPost Production:
Angel StudiosTypographer:
Nikhil KumarDate:
April, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 17, 2026
Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon
The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds
Jul. 17, 2026
E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading
Morgan Stanley Wealth Management continues to invest in the E*TRADE platform with expanded offerings for investors at every stage