Elite Chocolate: Embracing the Haters

5.0

Media Type:

DM DM

Brand

brand

Agency

agency

Country:

Israel

Relaunching Elite Chocolate’s classic chocolate bars Israelis love to hate.

Credits

Advertising Agency:

BBR Saatchi & Saatchi, Israel

Chief Executive Officer:

Ben Muskal

Chief Creative Officer:

Yaron Perel

Creative Director:

Shay Israel

Art Director:

Yuval Zuckerman

Copywriter:

Ronni Azulay

Digital Creative Director:

Idan Kligerman

Creative Social:

Nofar Birenbaum, Eshchar Cohen

Creative Digital:

Gal Mamalya

VP Strategic Planning:

Yossi ‘Joe’ Baruch

Strategic Planners:

Zemer Doron, Asaf Hauschner Regev, Lora Goichman

Marcom Director:

Eva Hasson

VP Group Account Head:

Lee Bryn

Account Supervisors:

Sivan Bar-Dagan, Ronny Chaikin

Account Executives:

Lior Ben Izhak, Tye Schreiber

VP Production:

Iris Israeli

Agency Producer:

Bosmat Ben-David

Video Editor:

Leehou Porat

Date:

March, 2020

Latest News

Jan. 15, 2026

Wikipedia Turns 25, Celebrates the Humans Who Make Knowledge Possible in New Docuseries

Developed in partnership with purpose-led creative shop Kin, this campaign centers around a first-of-its-kind "video docuseries"

Jan. 15, 2026

Art Directors Club and Dreamina AI Partner on Free AI Visual Design Category for ADC 105th Annual Awards

Winners receive coveted ADC Gold, Silver or Bronze Cubes, and cash prizes totaling $30,000