Elite Chocolate: Embracing the Haters
Media Type:
DM
Country:
Industry:
Relaunching Elite Chocolate’s classic chocolate bars Israelis love to hate.
Credits
Advertising Agency:
BBR Saatchi & Saatchi, IsraelChief Executive Officer:
Ben MuskalChief Creative Officer:
Yaron PerelCreative Director:
Shay IsraelArt Director:
Yuval ZuckermanCopywriter:
Ronni AzulayDigital Creative Director:
Idan KligermanCreative Social:
Nofar Birenbaum, Eshchar CohenCreative Digital:
Gal MamalyaVP Strategic Planning:
Yossi ‘Joe’ BaruchMarcom Director:
Eva HassonVP Group Account Head:
Lee BrynAccount Executives:
Lior Ben Izhak, Tye SchreiberVP Production:
Iris IsraeliAgency Producer:
Bosmat Ben-DavidVideo Editor:
Leehou PoratDate:
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