Extra։ Total Overthink of the Head
Media Type:
TV
Brand
Agency
Country:
Industry:
OEFY®, the Mars-owned brand which includes Orbit, Extra, Freedent, and Yida, has launched its latest global creative campaign, "Total Overthink of The Head". The new campaign is the next phase of Mars Snacking’s "Chew Good" platform, a long-term strategy designed to recruit new audiences by reframing gum chewing as a mental reset ritual.
Credits
Advertising Agency:
BBDO ChicagoCEO:
Jennifer NeumannChief Creative Officer:
Josh GrossGlobal Chief Client Experience Officer:
Daale CarterExecutive Creative Directors:
Robin Laurens, Jonathan FussellAssociate Creative Directors:
Peter McCormick, Caitlin MadlingerDirector of Creative Services:
Erin WelshBusiness Director:
Lucie LavrardChief Strategy Officers:
Larry Gies, Landi DayDate:
March, 2026
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 01, 2026
The One Club and Google Partner for Global AI Creative Challenge
The ultimate bracketed esports face-off between the world's top AI creators; $50,000 in prize money for competitors in 16 global cities
Sep. 01, 2026
Go.Compare Returns for a Second Year as ITV's this Morning Sponsor
Negotiated by Hearts United, the package includes deeper in-show integrations and wider cross-channel activations