Fairprice Brand: Every Day, Made a Little Better
Media Type:
TV
Brand
Agency
Country:
Industry:
A new campaign from Singapore’s largest retailer FairPrice Group (FPG) shines a light on the daily challenges of an everyday family, and how the brand partners them to make their lives a little better. An emotional and heartwarming film created by BBH Singapore sets out to communicate a refreshed brand positioning for FPG, centred around the new brand line “Every Day, Made a Little Better.”
Credits
Advertising Agency:
BBH SingaporeArt Director:
Dawn Abegail LeeCopywriter:
Gwendolyn LeeHead of Effectiveness:
Amanda LimStrategist:
Cheryl KohHead of Business Leadership:
David AnsonHead of Production:
Wendi ChongProducer:
Isabelle Lee, Shantelle SimDate:
October, 2024
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 03, 2026
Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend
Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers
Jun. 03, 2026
Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi
The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges