FirstBank: Get Back to the Real World
Media Type:
Film
Brand
Agency
Country:
Industry:
Lots of advertisers are anti-tech. But with more and more dorks strapping computers to their faces, anti-wearable-tech has become its own bona fide marketing subgenre.
In this well-timed ad for FirstBank from TDA_Boulder, we are transported into an absurd cautionary tale meets PSA meets totally believable dystopic scenario—as an entire family wears clumsy futuristic computer glasses that present pop-up ads, take selfies, post them to the Internet and generally distract the wearers while they attempt to eat dinner.
The solution, amusingly enough, is the bank's mobile app—which exists as an app on a regular smartphone, not on some wearable device, and so it's actually somewhat old-fashioned. "Get back to the real world," says the tagline. (Yes, apps are now, relatively speaking, "the real world."
Credits
Advertising Agency:
TDA_Boulder, Colorado, USACreative Director:
Jeremy SeiboldArt Director:
Austin O'ConnorCopywriter:
Dan ColburnExecutive Creative Director:
Jonathan SchoenbergAgency Producer:
Susan FisherProduction Company:
CAVALRYDirectors:
The Perlorian BrothersDirector of Photography:
Marten TedinExecutive Producer:
Scott HowardLine Producer:
Brady Vant HullEditing:
Cosmo StreetEditor:
KatzAssistant Editor:
John BradleyProducer:
Jamie PerrittColor Correction:
DOMINO PRODUCTIONTelecine Operator:
Mike PethelMix, Sound Design:
Lime StudiosEngineer:
Zac FisherDate:
April, 2014
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