Ford Cincuentenario: Build Wild

10.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Panama

Industry:

Automotive

In April of 2023 the Panamanian creative Agency Independiente Panama released a campaign for client Ford Cincuentenario, where they highlight the adventurous spirit of their iconic all-terrain model Bronco. The campaign was built to create a creative outlook for customers to embrace the essence of the brand and ultimately the raw power and wild spirit that the Bronco has. The campaign is titled “Built Wild” and it is an outdoor an print campaign. They utilized the look and feel of classic ads to convey the mighty and powerful nature of one of the beloved American Classics creating a timeless professional campaign with modern day appeal.

Credits

Advertising Agency:

Independiente Panamá

Creative Directors:

Dennis De Ycaza, Jonathan Lasso

Art Director:

Angel Pimentel

Copywriter:

Diego Damian, Gilberto Palma

Photographer:

Javier Peña

Date:

May, 2023

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