Garde-Manger Pour Tous: Help us fill the emptiness, 4

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Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Canada

Industry:

Public Interest, NGO

During the last 30 years, the Garde-Manger Pour Tous (GMPT) has distributed more than 3,000 warm, balanced meals daily to 22 schools located in the disadvantaged neighbourhoods of Montreal. Despite their substantial impact on these children’s lives, the organization is still relatively unknown to the general public. To celebrate the organization’s 30th anniversary, Cossette committed to creating a breakthrough promotion in order to strengthen the organization's reputation. By deploying a visually spectacular installation made up of 3,000 plates at the Place des Festivals in the Quartier des Spectacles in Montréal, we were able to attract attention from media and political personalities, thereby creating an effective platform for showcasing the value of GMPT.

Credits

Advertising Agency:

Cossette, Montreal, Canada

Creative Directors:

Antoine Bécotte, Anne-Claude Chenier

Art Director:

David Theroux

Copywriter:

Philippe Brassard

Photographer:

Olivier Staub

Digital Artist:

Jonathan Kempt

Date:

February, 2017

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