Gatorade: History is History

9.5

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

USA

Conventional wisdom says that there are rules to be a world-class sprinter—but with every step of Usain Bolt’s incredible career, he defied all of them. #incrediBOLT.

Credits

Advertising Agency:

TBWA\Chiat\Day, USA

Date:

August, 2017

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration