Generali: Save a Life Insurance
Media Type:
TV
Brand
Agency
Country:
Industry:
Creative agency VML has partnered with Generali Romania to launch (Save A) Life Insurance, a pioneering initiative designed to disrupt and revitalize the traditional life insurance category. By embedding certified first aid training directly into its product offering, Generali is shifting the role of an insurer from a reactive, financial payout to an active, empowering tool for survival.
Credits
Advertising Agency:
VMLDate:
June, 2026
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Ad of the Day | Vue: Feel it Forever
9.0
Latest News
Jun. 25, 2026
Google Pixel Launches "Made for the Beautiful chaos" campaign to Celebrate the Summer of Football
There is nothing quite like the anticipation and energy that comes along with a major tournament
Jun. 25, 2026
Pepsodent Reveals Gum Disease as the Real Horror with Cinematic Campaign by Indonesia's Horror Filmmaker Anggy Umbara
The campaign was created in response to a common gap in consumer knowledge where many adults experiencing tooth discomfort