Generations: The Great Gift, 2

9.3

Media Type:

Brand

Agency

Country:

Industry:

An annual print campaign, remembering us that some presents may not please anymore and places the magazine Générations as a great alternative.

Credits

Advertising Agency:

Havas Village, Geneva, Switzerland

Creative Directors:

Gabriel Mauron, Patrick Beeli

Art Directors:

Laura Cross, Simeon Brandner

Copywriter:

Arnaud Gerats

Photographer:

Guillaume Megevand

Date:

March, 2022

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration