Grand Frais: Swing the Copycat
Media Type:
TV
Brand
Agency
Country:
Industry:
On May 1, 2022, Grand Frais and Rosa Paris released their first film campaign. And the French loved it. But obviously they weren't the only ones: on June 20, 2022, Monoprix Qatar released an ad that looked very, very similar to the Grand Frais film. Rather than seeing this as a problem, Grand Frais and Rosa Paris saw it as a tribute: if this foreign chain recreated the film so meticulously, it’s because they really liked it and that they saw that it was particularly successful.
Credits
Advertising Agency:
Rosa Paris, FranceManaging Director:
Sacha LacroixEditorial Design:
Julien PerrardDigital Art Director:
Lola LailheugueDigital Editorial Design:
Valentine SchleicherMotion Design:
Franck Rakoto, Robin GasserConsulting Director:
Camille CourantGroup Manager:
Lisa DucheinHead of Social Media:
Julie GueuletSocial Media Manager:
Alice BerthoudProsol Communication Director:
Teo Julien SeneorMarketing Director European Ethnic Food:
Jennifer ManencMarketing Communication Manager Despi le boucher:
Vanessa BeaucheExternal Communication Manager Grand Frais:
Amandine DrevetProsol Content Manager:
Nicolas BoivinDate:
March, 2023
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