Green Mountain Coffee: Sourcing
Media Type:
TV
Brand
Agency
Country:
Industry:
Fair-trade sourcing of coffee beans, while a commendable business practice, seems like an awfully snoozy topic for TV commercials. Would swift-paced voiceovers and quick-cut imagery draw in viewers and hold their attention?
If this sounds appealing, perhaps Havas New York’s latest effort for Green Mountain Coffee will make your heart beat faster.
The ad below opens with a guy placing one of the company’s K-Cups in a coffee maker from sibling brand Keurig. A perky voiceover says, “This is the story of Green Mountain Coffee and fair trade, told in the time it takes to brew your cup.”
We then jet off to La Plata, Colombia, to meet Boris, a farmer who grows “mind-blowing coffee” (and hangs out with a pooch named Pepe).
Credits
Advertising Agency:
Havas, New York, USAChief Creative Officer:
Toygar BazarkayaExecutive Producer:
Peter FeldmanCreative Directors:
Tommy Troncoso, Nazly KasimAssociate Creative Directors:
Reuben Orter, Ben ButlerManaging Director:
Morgan SeamarkAccount Director:
Laura BrillantiAccount Executive:
Stella ContinanzaDirector:
John MerizaldeProduction Company:
Whitelist ContentProducer:
Dustin HighbridgeEditorial:
Whitelist ContentDate:
February, 2017
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