Greene King Brewery: Inner Circle
Media Type:
TV
Brand
Agency
Country:
Industry:
Engine Creative is launching a humorous VOD and social campaign for Greene King's Ice Breaker pale ale showing that the brand won’t help people to break the ice in social situations. It’s just a great tasting beer, filled with hoppy goodness. Aiming to build recognition and awareness of the craft beer and give it a memorable identity, the campaign called "It’s Just A Name" consists of three films which shed light on the highs, lows and awkwardness of social situations. In the films, people are inspired by their can of Ice Breaker to be bold and break the ice in a social situation. But every time they try, they realise that, sadly, Ice Breaker is just a name and doesn’t turn them into a social superhero.
Credits
Advertising Agency:
Engine, London, UKCreative Director:
Steve HawthorneArt Director:
Doug RedfernCopywriter:
Joe RobertsHead of Strategy:
Laura SammarcoStrategist:
George PoynterClient Managing Director:
Ed NorringtonAgency Producer:
Henry DaviesDirector:
Devon FergusonExecutive Producer:
Kate ElsonProducer:
Dominic WilcoxEditor:
Spencer FersztPost-production:
Nineteen-TwentyGrade:
Kal Van BeersSound Design:
Tony RapaccioliDoP:
Richard MottMarketing Director:
Will HemmingsMarketing Controller:
Alex RadcliffeSenior Brand Manager:
Annabel ClarkIce Breaker Brand Manager:
Amina AliDate:
August, 2022
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration