Haleon: Always Read the Label
Media Type:
TV
Brand
Agency
Country:
Industry:
Haleon, a global leader in consumer health, and Microsoft Corp. have announced a new collaboration to make everyday health more accessible for people who are blind, have low-vision or have difficulty with reading the labels of products due to low literacy. Together, the companies have expanded functionality in the Microsoft Seeing AI app to provide more detailed labelling information for consumers for Haleon products across the UK and US. Seeing AI is a free mobile app designed to narrate the world for the visually impaired community.
Credits
Advertising Agency:
Grey New York, USADate:
November, 2022
Ad of the day
Ad of the Day | Dove: The Code
10.0
Ad of the Day | Vienna Tourist Board: Microdose Vienna
9.0
Ad of the Day | Ronald Mcdonald House Association: 40 Children, 1 Chair
10.0
Latest News
Apr. 18, 2024
Citroen Winks at Construction Delays with an Epic Ice Ballet Choreographed by BETC Paris
When you have a utility vehicle that’s tailored to your every need, it feels more like a partner than a car
Apr. 18, 2024
Cannes Lions Unveils 2024 Programme
Speakers will prove how award-winning creativity achieves business growth and explore the innovation set to transform the industry, as part of the Festival's five core streams