Harmless Harvest: Anti-Ad Ads

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Media Type:

Agency

Country:

Industry:

Insight: People trust brands that are transparent. Idea: Create point of purchase ads that sell Coconut Water without any false promises or B.S.

Credits

Advertising School:

Miami Ad School, San Francisco, USA

Creative Director:

Bryan Birch

Art Director / Copywriter:

Sara Muchnick

Date:

September, 2017

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration