Heinz: Mayo Halloween
Media Type:
TV
If Halloween has long been an invitation to use ketchup as “blood,” this year, Heinz is doing things differently. To launch Mayo Halloween (a jet-black mayonnaise made with black garlic) the brand dives into the world of vintage black-and-white horror and reimagines red blood as the inky black of its new product.
Credits
Advertising Agency:
DAVID São PauloPartner, Global CCO:
Pancho CassisGlobal COO:
Sylvia PanicoGlobal PR Director:
Sandra AzedoChief Creative Officer:
Marie Julie GerbauldECD:
João GandaraCreative Director:
Renato SimonCreative Team:
Rafael Teixeira, Filippe Pacheco, Pedro GattringerAccount:
Tom Gil, Cacá Franklin, Karen Sousa, Fernanda Feldmann, Marco Antonio Venturini, Rafaela Villa RealEditor:
Victor FolhaStrategy:
Carolina Silva, Rafael Prieto, Julia SmidtMedia:
Marcia Mendonça, Katherin Avancini, Brenda Cunha, Natalia AlmeidaData Intelligence:
Fabio Ribeiro, Nathani MotaClient Approval:
Thiago LopesDate:
October, 2025
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