Heinz: I'm Still Here Too

8.3

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Food

Heinz, the world's No. 1 ketchup brand, is launching its new campaign, "I'm Still Here Too", created by new creative AOR DAVID São Paulo. Inspired by the three-time Oscar-nominated Brazilian film “I’m Still Here” (“Ainda Estou Aqui” in Portuguese), the campaign highlights a familiar kitchen practice— leaving abandoned ketchup sachets around in the hopes they’ll be readily available to enhance a meal.

Credits

Advertising Agency:

DAVID, Sao Paulo, Brazil

Creative Team:

Rafael Miessi, Rafael Teixeira, Filippe Pacheco

Account:

Tom Gil, Caca Franklin, Fernanda Feldmann, Carolina Assuncao

Production Team:

Fernanda Peixoto, Mariana Marinho, Amanda Santos

Strategy:

Carolina Silva

Innovation & Tech:

Toni Ferreira

Social Media:

Joel Antunes, Andre Xavier

Global PR Director:

Sandra Azedo

Client Approval:

Thiago Lopes, Andre Mendes, Juan Moreli, Alexandra Lapot

Audio Production Company:

HEFTY

Date:

February, 2025