Heinz: The Moment You Find Heinz


Media Type:










We’ve all been there. You're almost done your shopping when you suddenly you see a product on the shelf that is so much better than the one you already have in your trolley. Are you really going to go all the way back to the original shelf where the product you are relegating was originally displayed? Most of us take a quick glance to make sure no one is looking, before placing on the next best shelf. Serviceplan Cologne’s new campaign for Heinz takes this all too human moment and turns it into a hilarious brand experience with the tagline: "When you drop everything for Heinz". In the new Heinz Mayonnaise campaign the competitor mayonnaise end up between toothpaste, fruit and baking mixes – with Heinz taking pride of place in the shopping trolley.


Advertising Agency:

Serviceplan Cologne, Germany

Creative Managing Director:

Andy Wyeth

Creative Director Copy:

Stefan Rehne

Creative Director Art:

Sebastian Simon

Senior Art Director:

Daniel Azar

Account Director:

Kathy Werning

Senior Account Manager:

Julia Lückerath

Head of Brand, Culture & Capabilities CE:

Montse de Rojas

CMO Continental Europe:

Paula Marconi

Brand Manager CDS & Mayo GAS:

Josephine Jung


November, 2022

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