Heinz: Tatoo Ink

9.5

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Food

Heinz announced today that they are developing and launching a red tattoo pigment using non-harmful ingredients. Called "Heinz Tattoo Ink", the project is a direct response from the brand to their legions of fans, who have always made a point of showing their love through tattoos, and sharing it on social media.

Credits

Advertising Agency:

SOKO, Sao Paulo, Brasil

Date:

March, 2023

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration