Hemköp: Tomato
Media Type:
Print
Brand
Agency
Country:
Industry:
"The same prices online as offline."
For the launch of one of Sweden’s largest grocery chains – Hemköp – new e-commerce concept, M&C Saatchi Stockholm decided to keep things simple. As Hemköp is last of the major Swedish grocery stores to try their luck on the e-commerce scene, the campaign’s main focus was to communicate that with Hemköp, pricing and range are always the same online as offline. To illustrate the lack of difference in a quick and playful way, digital counterparts now accompanied the products featured in Hemköp’s everyday FMCG-ads. The piece featured is but a small part in a larger ongoing campaign.
Credits
Advertising Agency:
M&C Saatchi Stockholm, SwedenCreative Director & Partner:
Martin CedergrenDate:
October, 2016More from Hemkop
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