HSBC: Life Cycle
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Country:
Industry:
HSBC UK has signed one of the largest partnerships in sporting history: an 8-year deal with British Cycling, which covers all forms of cycling from grassroots events right up to Team GB. Their mission is to get two million people back on their bikes for a healthier and happier Britain by 2020.
Credits
Advertising Agency:
J. Walter Thompson London, UKCreatives:
Simon Sworn, Kat ThomasAccount Director:
Angus FlockhartAccount Executive:
Luke ThorntonBusiness Team:
David ClydeTV Producer:
Caroline ConnorAssistant Producer:
Liberty WillisonProduction:
Nice Shirt FilmsDirector:
Jesper EricstamProducer:
Connor HollmanProduction Manager:
Natalie WethrellExecutive Producer:
Richard MartinCinematography:
Henrik StenbergProduction Design:
Emma Savill, Samuel WatersCostume Design:
Emma SavillColourist:
Jean-Clément SoretDate:
July, 2017Ad of the day



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