Hyundai: IONIQ Defying Convention

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Germany

Industry:

Automotive

Hyundai and their Global Digital Lead agency, Jung von Matt SPREE produced a documentary that reveals the key decisions behind the all-electric IONIQ 5 being named World Car of the Year 2022. As Hyundai's reputation continues to rise around the globe, the IONIQ 5’s victory marks the brand as a major player in the automotive industry. The story, "IONIQ, DEFYING CONVENTION", focuses on the risks that the brand took to develop the award-winning vehicle, tracing Hyundai's challenger spirit back to its founder and first ever model, the Pony. The IONIQ 5 is the first vehicle in the IONIQ range that utilises the company's dedicated electric vehicle platform - the E-GMP.

Credits

Advertising Agency:

Jung von Matt / Spree, Germnay

Date:

November, 2022

Latest News

May. 24, 2024

Ad of the Day | New Aegis Living Campaign Created by Little Hands of Stone Challenges Notions of Getting Old

Bold Creative Strategy Breaks Free From Senior Care Tropes To Get At Deeper Truths About Aging

May. 24, 2024

Ocado Invites Shoppers to Let "Summer Come to You" in new Campaign

Ocado, the world’s largest dedicated online grocery retailer, is reminding shoppers of its unbeatable range and seamless service in a humorous new advertising campaign