Hyundai: Experiment N


Media Type:

Experiential Experiential









To launch Hyundai’s all-electric, high-performance IONIQ 5 N, Hyundai Motor Europe and Innocean set a unique challenge for the car: beat the winter blues in one of Europe’s darkest cities. IONIQ 5 N is not a traditional car; it’s an everyday sportscar with racetrack capabilities and features such as N Drift Optimizer and N Grin Boost, which allow for peak performance and driving pleasure at the touch of a button


Advertising Agency:

Innocean Berlin, Germany

European Chief Creative Officer:

Gabriel Mattar

Executive Creative Director:

Ricardo Wolff

Creative Director:

Sebastian Pattis

Creative Director:

Jose Suaid

Art Director:

Changkyu Ku


Divya Mirlay

Chief Operating Officer:

Alessia Belline

Business Director:

Bjorn Wilke, Sebastian Sahrig

Project Lead:

Michael Dunker

Account Director:

Anna Moskalenko

Junior Digital Account Manager:

Ismail Cobanoglu

Head of Production:

Fabian Barz

Senior Producers:

Michael Endres, Hannes Andresen, Markus Wetschewald

Strategy Director:

Anna Nowak-Otto, Sophia Gorner

Senior Strategist:

Serena Merletti

Senior Media Managers:

Maja Lah, Karim Makarem

Havas, European Business Lead:

Wolfgang Ruch

Film Production Company:

Unit 9

Managing Director:

Adam Dolman


April, 2024

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