IAMS: Waylon

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Pets

To shine an unmissable light on the issue of overweight dogs, IAMS™ pet food partnered with a real-life overweight dog named Waylon to put his story on a huge stage this holiday season. The brand created a larger-than-life dog balloon – modeled after Waylon – that got “stuck” between two buildings en route to the Chicago Thanksgiving Parade. Not actually an official entry in the parade, the two-story-tall balloon represents the many dogs across the country who are carrying extra weight.

Credits

Advertising Agency:

adam&eveDDB

CCO:

Richard Brim

ECDs:

Ant Nelson, Mike Sutherland

CD:

Paul Knott, Molly Wilkof

Creatives:

Ben Robinson, Mike Whiteside

Social Director:

Phoebe Wright

Social Creative:

Judith Talkens

Joint Head of Intergrated Production:

Sally Pritchett

Head of Print Production:

Jaki Jo Hannan

Experiential:

Jaki Jo Hannan

Producer:

Joel Wilson

Social Producer:

Brooke Lagana

Assistant Producer:

Amy Galvin

Director:

Jeff Andrew

DP:

Shai Ben-Dor

1st AC:

Wesley Diaz

Gaffer:

Jake Liotine, Matt Frazer

Sound Recordist:

Mark Gardner

Hair:

Jenna Hughes

Make Up:

Jenna Hughes

Planning Director:

Stuart Williams, Catherine Willoughby

Senior Planner:

Kit Owens, Zayem McTear

Chief Executive Officer:

Miranda Hipwell

Managing Partner:

Charlotte Cook

Business Director:

Stephanie Taylor

Account Director:

Sarah Hill

Account Manager:

Lauren Dixon

Project Director:

Rasha Noronha

Senior Project Manager:

Becky Faloju

General Counsel:

Candice Macleod

Senior Legal Counsel:

Tom Campbell

Senior Business Affairs:

Emily Eshelby

Business Affairs Manger:

Layla Husted

Design:

King Henry

Design Director:

Scott Silvey

Designer:

Paul Mayes

Deputy Studio Manager:

Dave Callow

Studio Manager:

Rob Wallis

Retouching Manager:

Jon Webb

Executive Producer:

Nazeen Read

Head of Print Buying:

Phil Nunn

Digital Producer:

Matthew Walker

Designer:

Jim Kelly

PR:

Ketchum 

Client Director:

Seagren Crous

Account Lead:

Julie Nunes

Earned Media Lead:

Alex Demers

Influencer Lead:

Sarah Vates

Social Lead:

Blau Ramos

Entertainment Lead:

Danielle Hallas

Balloon Designer:

Jennifer Palmer

Balloon Fabricators:

Aardvark Studios

Production Company:

Biscuit Filmworks, Revolver

Founding partner:

Shawn Lacy

Head of Production UK:

Emily Atterton

Head of Production US:

Sean Moody

Managing Director:

Rupert Reynolds-MacLean

Executive Producer:

Daisy Mellors

Experiential Director:

Glue Society

Service Company:

Biscuit Filmworks

Producer:

Michael Merryman, Chloe Stella

Production Supervisor:

Diana Chammas

Stills Photographer:

Peter Funch

Photography Assistant:

Tim Blokel

Editing Company:

Absolute Post

Executive Producer:

Belinda Grew

Jnr. Producer:

Dannica Green

Editor:

Tom Higgins

Edit Assist:

Christy Brooks

Colourist:

Pete Oppersdorff

2D:

Tom Higgins

Editing Company:

Cutters

Editor:

Grant Gustafson

Edit Assistant:

Brian Naughton

Producer:

Natalie Stone

Audio Postproduction:

750mph

Sound Engineer:

Mike Bowvill

Producer:

Anna Borgerding

Chief Marketing Officer:

Jean-Paul Jansen

Global Brand VP:

Edwin Padilla

VP:

Fawad Farrukh

Associate Brand Director:

Matt Darcy

Marketing Manager:

Olivia Chlasta

Digital Ecosystem Manager:

Rachel Dawson

Brand Manager:

Paul Kendall

Senior Director:

Lindsay Kordik

Brand Communications Manager:

Wes Bottoms

Digital Ecosystem Coordinator:

Bella Byrd

CRM Coordinator:

Andrea Migliore

Digital Merchandising:

Coleen Ducey

Operations Specialist:

Coleen Ducey

DVM:

Heidi Parrish

Date:

November, 2024

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