IKEA: Ikea Real Life, 1
Media Type:
AmbientCountry:
Industry:
Families are at the core of IKEA’s business: old and young, traditional and modern, family by birth or by choice. And in the UAE, IKEA faces a bigger challenge to be relevant to all of them, as the population is composed by mostly of expats. To show that IKEA has relevant solutions to all cultures, the brand recreated rooms everyone loves; the perfect inspiration to sell furniture in a way our diverse audience could connect to.
In this campaign, IKEA replaced all the furniture of a few famous families by its own. The Swedish brand chose three iconic family rooms on TV and then replicated them using IKEA furniture only.
First, hundreds of items were collected from the IKEA catalogue and website to find the perfect furniture for these iconic spaces. After a two-month search, the near identical TV show pieces were chosen. The selects were then sent to a 3D studio, that brought these iconic living rooms to life, using only IKEA furniture. This created visually striking versions of their living rooms, made for real families in the real world.
Credits
Advertising Agency:
Publicis SpainChief Creative Officer:
Eduardo MarquesArt Director:
Diego Fernández-CidCopywriters:
Guillermo Laureano Ley Núñez3D Artist / Illustrator:
Bruno Rodrigo de MirandaDate:
May, 2019More from IKEA
IKEA: Don't Worry You can Afford it 10.0 IKEA: Don't Worry, You can Afford it, Rita 10.0 IKEA: Don't Worry, You can Afford it, Sami 10.0 IKEA: Don't Worry, You can Afford it, Simba 10.0 IKEA: Don't Worry, You can Afford it, Coco 10.0 IKEA: The Aphrodisiac Collection, 4 9.7 IKEA: The Aphrodisiac Collection, 3 9.5Ad of the day
Ad of the Day | Screwfix: Click & Collect 9.5 Ad of the Day | Renault: Push it to the Limit 9.5 Ad of the Day | Lacoste: Play Big 10.0Latest News
May. 08, 2024
Emerald Pictures Announces New East Coast Representation
The renowned production company will be represented by the sibling duo Anna and Eli Rotholz, who joined forces last year as Rotholz Reps
May. 08, 2024
Helsinki Exposed Campaign Makes its Move on International Talent with Paparazzi-Inspired Theme
Helsinki Exposed reveals the unprecedented benefits of living and working in Helsinki in a mock tabloid fashion