Impar: #FindHope

9.5

Media Type:

Brand

Agency

Country:

Industry:

Instagram hashtags technology now help find missing people

Credits

Advertising Agency:

BETC Sao Paulo, Brazil

Chief Creative Officer:

Erh Ray

Executive Creative Director:

Andrea Siqueira

Creative Director:

Laura Azevedo

Copywriter:

Pedro Vidor

Art Director:

Rafael Homor

Assistant Art Director and Motion Designer:

Rafael Duarte

Date:

February, 2020

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration