Independent Enthusiasts for Gun Control: Every 27th Case
Media Type:
Experiential
Brand
Agency
Country:
Industry:
The unthinkable website webrifle.org was created by a group of enthusiasts to learn if Internet users can kill people online. A social experiment had a goal to understand if people are responsible enough to own guns without any gun control. They simply gave out guns to everyone. After a fast registration process a visitor was given a number in a line and after a queuing could control a robotized rifle with his mouse or arrow keys and shoot by pressing a space button. Activists closed a small city square for a day and brought actors to make it as real as possible. When a person was at the gunpoint an operator enabled a trigger button. If someone pressed it the operator told the person at the gun point to fall. After a few rehearsals they could fall very convincingly.
Credits
Advertising Agency:
Publicis, Moscow, RussiaExecutive creative director:
Anton ZiminCreative group head:
Andrey YarynichArt director:
German KapitonovCopywriter:
Nikita Bochharov, Alexandra ZaitsevaJunior copywriter:
Anton FedoseevDate:
March, 2017
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