Intimissimi: Bra Twist

9.5

Media Type:

Brand

Agency

Country:

Industry:

Intimissimi launches the #BraTwist with a fun campaign and AR experience featuring the fashion icon Sarah Jessica Parker

Credits

Advertising Agency:

72andSunny Amsterdam, Netherlands

Director:

Leonn Ward

Developer:

Spark Lab

Sound Design:

Stainless Sound

Post Production:

Glassworks

Date:

September, 2019

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration