Jagermeister: FingerMittens

9.4

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Germany

Industry:

Alcoholic Drinks

As more people began drinking Jagermeister at room temperature, the brand set out to protect its iconic –18° serving ritual. The solution was The FingerMittens: tiny knitted mitts for fingertips that makes holding ice-cold shots comfortable. Turning care, humor and warmth into a reminder to serve Jägermeister ice-cold.

Credits

Advertising Agency:

Marketsquare

Date:

January, 2026

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