Jaguar: Joy of Details
Media Type:
Film
Brand
Agency
Country:
Industry:
The new films use innovative storytelling techniques and combine live action and computer-generated images, allowing you, as the campaign says, to ‘Just Imagine’ the thrill of driving or sitting in a new Jaguar F-TYPE. Designed to coincide with the new F-TYPE arriving in showrooms, they are the result of extensive collaboration between Jaguar, agency Spark44 and London-based Framestore Pictures. Director William Bartlett places the new Jaguar F-TYPE in different scenarios to highlight its features. It races alongside galloping horses to showcase the 2.0-litre Convertible model, leaps off a ski jump to promote the power of its 5.0-litre V8 R version and shows off its handling on a Hot Wheels-inspired track. It’s also the centre of attention as a photographer snaps images, and it shrinks to the size of a stitch in the trim to show its beautiful new interior.
Credits
Advertising Agency:
Spark44 London, UKGlobal Chief Creative Officer:
Brian FraserCopywriter:
Kristofer RichardsonArt Director:
Miguel SoaresBusiness Director:
Jon BuskSr. Account Director:
Carrie-Ann WilkesAccount Manager:
Emily BriscoeSr. Producer:
Corin KiddyProduction Assistant:
Lee O'HareVisual Effects:
FramestoreDirector:
William BartlettProducer:
Sian JenkinsProduction Manager:
Emma HughesProduction Assistant:
Noah EnhusDate:
March, 2020
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