Jameel Motorsport: Riyadh Boulevard Drift

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Saudi Arabia

Industry:

Automotive

A first-of-its-kind stunt blurs the line between motorsports and gaming, right in the heart of Riyadh.Before the world’s biggest gaming event takes over the city, Jameel Motorsport snuck in first, with two Toyota Supras and a wild idea: drift where no car had ever been allowed before.

Credits

Advertising Agency:

Serviceplan Middle East

CEO/Managing Partner:

Rami Hmadeh

General Manager:

Ramy Abdelrahim

Creative Director:

Sameer Suri

Associate Creative Director:

Rahul Sharma

Art Director:

Paulina de la Torre

Senior Art Director:

Radhi Kundan Raut

Associate Creative Director:

Rana Ahmad

Studio Head:

Muhammad Ejaz Asif

Senior Graphic Designer:

Jose Najera

Account Director:

Ayman Fouda

Senior Account Executive:

Hussein Jaber

Head of Production:

Hicham Soubra

Agency Producer:

Abdelrahman El Gabry

Agency Producer:

Antoine Nassif

Managing Director Marketing Communication & Jameel Motorsport:

Munir Khoja

Sponsorship General Manager:

Malek Hamam

Esports General Manager:

Abdullah Jamous

Motorsport Manager:

Hasan Farshooti

Production House:

The Factory Production Studio

Director:

Anatol Trofimov

Executive Producers:

Elena Lukyanchuk, Marina Lukyanchuk

Producer:

Ulia Petrova

Date:

August, 2025

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration