John Hardy: Craft as Ritual
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Artisan handcrafted jewelry brand John Hardy has turned to full-service creative agency Standard Black to launch “Craft as Ritual,” a brand-focused multimedia marketing campaign that brings the company’s Balinese traditions and values to life to appeal to its audience of luxury consumers—as well as new, younger shoppers interested in handmade items and sustainability.
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Standard BlackDate:
October, 2022Ad of the day
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