Johnnie Walker: Strong are the Women

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Alcoholic Drinks

Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO and titled "Forte Sao Elas" ("Strong are the Women"), the initiative celebrates women's resilience and strength - which are so often questioned and proposes a toast to the efforts and achievements women have made this year, in the face of all adversities.

Credits

Advertising Agency:

Almap BBDO, Brazil

President & CEO:

Filipe Bartholomeu

CCO:

Pernil

Executive Creative Directors:

Fernando Duarte, Henrique Del Lama

Creatives:

Bella Eger, Renata Carignani, Yasmin Oliveira

CSO:

Joao Gabriel Fernandes

Strategy:

David Gross, Erika Moulin de Souza Pires, Flavia Fernandes Antoniolli, Isabela Craveiro Crajoinas, Ana Cecilia Carvalho Rodrigues

Account Team:

Renata Carvalho, Isabela Crestana Filippi, Patricia Nunes Penteado, Cairo Lorenzo Ribas, Rafaella Mendes

Content:

Marcela Ramos, Mariana Queiroz Silva

CDMO:

Rafaela Alves

Media Team:

Renata Caovilla, Amanda Siqueira, Nathalli Nascimento, Cauan Araujo, Luan Menon

Agency Producers:

Diego Villas Boas, Vera Jacinto, Marcia Granja

Approval:

Paula Lindenberg, Guilherme Martins, Eric Strauss, Andrea Rubim, Fabiane Henriques, Timea Orszagh, Gabriela Lisboa, Fernando Motta

Production Company:

Surreal Hotel Arts

Director:

Lu Villaca

CCO:

Carlao Busato

COO:

Cris Chacon

Executive Director:

Milena Trindade

Head of Production:

Mafe Cicaroni

Head of Creative:

Bruno Cerqueira

Head of Post-Production:

Carol Fernandes, Deinha Lopes

Line Producer:

Karina Amabile

Executive Assistant:

Erica Martorano

Account Executive of Post-Production:

Tais Sanches

Coordination of Production:

Ana Alegretti, Bruna Brito, Beatriz Prado

Creative Director:

Luis Michelazzo

Creative and Research Team:

Alex Ulhoa, Vitor Matheus, Victoria Silva, Sol Omigra

Director Trainee:

Rosa Morbach

Post-Production Coordination Assistant:

Nuara Santos

Video Editor:

Leandro Ferreira

Finishing Editor:

Marcos Camurati

Editor:

Victor Cohen

Editor Assistant:

Igor Luiz

Color:

Bleach

Post-Production:

Diego Morone VFX

ESG | Set Responsavel:

Deborah Costa, Yasmin Alcantara

Controller:

Shyrley Menezes

Director of Photography:

Alex Vecchi

1st. Director Assistant:

Akassia Goncalves

2nd. Director Assistant:

Flavia Viana

Art Director:

Luana Demange

Assistant of Art Direction:

Barbara de Moraes

Director of Production:

Gisela Mangeon

Producers:

Dandara Cavalcante, Olivia Mangeon, Joao Paulo

Prop Producer:

Izzabella Campos

Costume Designer:

Gabriela Reis

Casting Producer:

Ed

Location Producer:

Ana Carolina Duraes

Steadycam:

Sandro Galvao

Making of:

Celina Menegale, Mariana Barbosa

Stylist:

Rita Lazzarotti

Stylist Assistant:

Dani Aguiar

Makeup:

Mario Marques

Makeup Assistant:

Arnaldo Carolino, Santos Santana

Audio Production Company:

Cabaret Studio

Music Producer:

Leticia Medeiros

Composer:

Guilherme Azem

Mixing:

Gab Scatolin

Finishing:

Leticia Medeiros

Account Team:

Ingrid Lopes, Fernanda Crespo, Barbara Russiano

Coordination:

Chandra Lima, Mavi Capelasso, Leonardo Vieira, Debora Mello

Content Production Company:

Trine.cc

Executive Producer:

Luciana Nascimento

Executive Production Assistant:

Beatriz Motta

Video Direction and Shooting:

Tauana Sofia

Camera Assistant:

Desire Vasconcelos

Video Editor:

Ica Martinez

Photography:

Luiza Ferraz

Photography Assistants:

Yasmin Dibb, Duda Viana

Prop Production:

Natalia Miyashiro

Beauty:

Ju Bonfim

Beauty Assistant:

Nicole dos Anjos, Kerol Araujo

Bartender:

Marcelle Penha

Hand Models:

Aline Tarcisio, Camila Carneiro

Server:

Eliane Silva de Oliveira

Manicurist:

Sonia de Araujo Silva

Date:

December, 2024

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