Katy Perry: Once in a Lifetimes Tour Experience

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Spain

Industry:

Confectionery, Snacks

The creative partnership between DAVID Madrid and Milka is strengthened with their third joint campaign, this time featuring Katy Perry as the star. Milka Mmmax chocolate’s mission is to maximize the moment by bringing people unforgettable experiences. In the music world, there’s no better way to do this than by teaming up, for the first time, with the global pop icon Katy Perry for her highly anticipated 'Lifetimes Tour' and taking it to the “Mmmax.”

Credits

Advertising Agency:

DAVID

Senior Global Director:

Amy Tay

Chief Client Officer - EMEA:

Ben Messiaen

Client Service Director:

Melina Boelen

Global Strategy Partner:

Hannah Wren

Global CCO & Partner:

Pancho Cassis

Global COO:

Sylvia Panico

Chief Creative Officer:

Saulo Rocha

Managing Director:

María García Herranz

Group Creative Director:

David Krueger

Associate Creative Director:

Giulia Ferrarezi

Junior Art Director:

Maria Espada

Junior Copywriter:

Hernan Irarrazaval

Account Directors:

Adriana González, Marina Leite

Account Supervisor:

Yulia Estalayo

PR:

Sandra Azedo, Isabel Amaro

VML Live | WPP:

Charlie Toller

CAA Touring:

Bradlee Brandbury, Emma Banks

Direct Management Group:

Steven Jensen, Bradford Cobb, Ngoc Hoang-DelVecchio, Michelle Carnero

Executive Producer:

Dena Lenard

Senior Account Director:

Nora Lorincz

Production Company:

Honor Society Films

Director:

Melissa Bolton-Klinger

Executive Producer:

Megan Kelly

Line Producer:

Sheree Shu

1st AD:

Todd Kaufman

Director of Photography:

Starr Whitesides

Chief Lighting Tech:

Spencer Scranton

Key Grip:

Deepak Whitesides

Production Designer:

Daniel Butts

Set Decorator:

Laura Harper

Post Production Company:

Hogarth Spain

Editor:

Alex Palma

Post Production Manager:

Martin Sandien

Date:

May, 2025

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