Kingsmill: It's not Magic, it's Kingsmill

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Kingsmill has today unveiled a major new TV campaign, "It’s Not Magic, It's Kingsmill", created in partnership with creative production house Lobster.

Credits

Advertising Agency:

Lobster, London, UK

Director:

Alex Cooper

Executive Producer:

Si McDowell

Head of Production:

Sarah Baulcomb

Producer:

Samantha Callighen

DOP:

David Wright

1st AC:

Adam Dorney

2nd AC:

Dan Williams

Gaffer:

Phil Penfold

Sparks:

Lee Wilson, Saul Harris

Grip:

Wolf Wasserman

Data Wrangler:

Jonathan Boyd

1st AD:

Joe Mulvihill

Runner:

Brogan Cowie Ferron

Art Director:

Finain O’Sullivan

Props Assistant:

Nathan Whitfield

Food Stylist:

Tanya Sadourian

Wardrobe Stylist:

Lucy Williams

Wardrobe Assistant:

Joseph Butterfield

HMU Artist:

Kate O'Shea

HMU Assistant:

Phoebe Llewellyn

HMU Trainee:

Jemima Wanesis

Editor:

Magic Edit

VFX:

Ben Walker/ Roko Studio

VFX:

Bubble TV

Colour:

Megan Lee/ ETC

Music Composition and Audio Production:

William Aikman

Date:

January, 2025

Latest News

Jan. 16, 2026

Crown Commercial Service Awards M+C Saatchi Group UK a Place on Creative Strategy and Development Roster

Creative Strategy & Development roster, worth £150m over four years, reflects the Group’s strength in innovative, digital-first creative thinking

Jan. 16, 2026

CourtAvenue Appoints Robyn Freye as First-Ever President and Chief Growth Officer

Freye will drive unified client growth, capability integration, and go-to-market strategy to accelerate CourtAvenue's momentum