Lay's: The Lay's Ending
Media Type:
Design
Brand
Agency
Country:
Industry:
While Lay’s still commands the highest market share in the potato chips market, the brand doesn’t command the same love that it used to. One easy way to bring the love back? Through hate. Because we all hate it when our Lay’s packet ends.
So to remind people that happiness can last longer, we launch special Lay’s packet which have a hidden compartment with extra potato chips at the bottom. We also collaborate with various partners such as Coldplay(Music Band) and Netflix to bring this idea to life. In the end, we leave it to the audience to take it further.
Credits
Ad of the day
Ad of the Day | Teamwork.com: The Client
10.0
Ad of the Day | Lindex: Underwear for Life
10.0
Ad of the Day | Aruba Tourism Authority: The Aruba Effect
9.0
Latest News
Apr. 24, 2024
Birds Helping Birds – Earth Day Push From Rovio Uses Angry Birds to Fight Plastic Waste
Rovio, the Finnish studio behind the widely popular Angry Birds brand is partnering with EARTHDAY.ORG
Apr. 24, 2024
"The Spiderwick Chronicles" Premieres with Enchanting VFX from The Embassy
The Oscar-nominated creative studio worked on 550 shots, crafting a fantastical line up of faeries, spiders, human chameleons, and CG character Thimbletack