Lenovo: Backing Every Business
Media Type:
TV
Brand
Agency
Country:
Industry:
Lenovo is closing the support gap facing small businesses with its new global initiative, Backing Every Business, in partnership with actress and entrepreneur Eva Longoria. At the heart of the campaign is Twinning, a mentorship program that pairs entrepreneurs facing similar challenges, turning isolation into collaboration. A select few will even be matched with Longoria herself.
Credits
Advertising Agency:
ZENO LondonECD:
Stu YeardsleySenior Creatives:
Josh Cunningham, Vicky LenchHead of Integrated Comms:
Monica WalshSVP Brand:
Tory EdelmanEP:
Rob GilcrestProduction Dept:
TarotEP:
Sam TopleyProduction Company:
Arts and SciencesDirector:
Nat PriscoEP:
James BlandProducer:
Toby CourlanderLine Producer:
Joey ZadwarnyDOP:
Tim Hudson1st AD:
Jason LombardoProd Designer:
Andrew ClarkEdit:
StitchEditor:
Max WindowsMusic:
Mancini Music, Iraina ManciniComposer:
Oscar RobertsonSound:
RunamokSound Design & Mix:
Jon ClarkeProducer:
Caroline JemirifoPost-production:
Black Kite StudiosColourist:
Richard FearonProducer:
Hannah JarroldDate:
April, 2026
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