Leroy Merlin: Plan B

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

France

Industry:

Retail Services

Mowing your lawn without petrol, pollution, noise, and with a sheep. It's now possible, thanks to Plan Bêêê, a new service offered by Leroy Merlin in partnership with Greensheep and orchestrated by BETC Fullsix. An ecological and poetic alternative to the lawnmower, designed to reconcile nature and everyday life.

Credits

Agency Managers:

Tiphaine Du-Plessis, Mathieu Roux, Céline Leprince, Oscar Peteil, Camille Roux

Chief Creative Officer:

Ivan Beczkowski

Copywriters:

Ivan Beczkowski, Gregory Tormo

Art Directors:

Caroline Lambert, Stephane Sitter

Creative Producer:

Shaeron Astrou

Strategic Planners:

Etienne Averseng, Julie Quicray 125%

Date:

July, 2025

Latest News

Jul. 17, 2026

Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon

The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds

Jul. 17, 2026

E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading

Morgan Stanley Wealth Management continues to invest in the E*TRADE platform with expanded offerings for investors at every stage