Lidl: Eau De Dough

8.3

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Retail Services

With notes of vanilla and undertones of flakey pastry, this sweet scent is almost good enough to eat... This April Fool's, Lidl launched their very own bakery-scented perfume, called Eau De Dough. Getting people ready to be blown away by this season’s smell.

Credits

Advertising Agency:

We Are Social, UK

Date:

April, 2022

Latest News

Sep. 02, 2026

Jury Presidents and Full Jury Announced for the 35th ADCE Awards

This year’s jury brings together more than 55 leading creative professionals from 25 European countries including Turkey, which joins the ADCE network as a new member in 2026

Sep. 02, 2026

Invisible Collective's The Turner Brothers Bring Game Day Energy to DoorDash's "Don't Fan For Free"

Featuring Reggie Bush, Lane Kiffin and Jameis Winston, the campaign taps into the rituals, rivalries and deep cut references that define college football fandom