LTA: The Tennisables

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Recreation, Leisure, Sports

LTA, the national governing body of tennis in Great Britain, unveils its new integrated advertising and branded content campaign to inspire more children aged 4-11 years old to play tennis. British professional tennis players, Emma Raducanu MBE, and Jack Draper, star in the campaign to introduce a new generation of tennis players to the game.

Credits

Advertising Agency:

BMB, London, UK

Chief Creative Officer:

Matt Lever

Creative Director:

Dave Beattie

Creative:

Emma Greenwood

Chief Strategy Officer:

Mel Arrow

Managing Director:

Claudia Wallace

Business Director:

Sam Hardy

Account Director:

Lucy Williams

Planner:

Bryony Barker

Head of Design:

Ted Smith

Designer:

Mark Gould

Character Design & Animation:

Arcade Studio

Producer:

Sian Parker

Assistant Producer:

Nina Stokes

Sound Design:

Unit

Post Production:

Curious

Media planning/buying:

The Kite Factory

Head of Customer Strategy, LTA:

Caroline Lepetit

Senior Marketing Manager, LTA:

Jo Walsh

Brand Communications Manager, LTA:

Laetitia Redbond

Assistant Brand Marketing Manager, LTA:

Kim Whitty

Date:

June, 2023

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