MAD TASTY: Tasty Fruit

8.0

Media Type:

Film Film

Brand

brand

Country:

USA

An all-natural, CBD-infused beverage, MAD TASTY is far from ordinary. With a unique origin story, street art style branding, and flavors that range from watermelon kiwi to unicorn tears, MAD TASTY’s first campaign needed to be as sparkling and unconventional as the brand itself. To deliver on this promise, MAD TASTY turned to Camp Lucky as a creative partner for an irreverent, vibrant campaign. The hero spot, “Tasty Fruit” goes down like a 1990’s sun-splashed commercial turned on its head, complete with a music track that’ll get stuck in your brain. The campaign is launching in parallel with National Stress Awareness Month, with year-round levity and chill in mind.

Credits

Production:

CAMP LUCKY

Date:

April, 2022

Latest News

Apr. 26, 2024

Prezzo Appoint Isobel as Brand Partner

Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content

Apr. 26, 2024

Dublin Samaritans Launch Restorative Campaign Featuring Collaboration with Dublin-Based Artist Joe Caslin

Powerful mural campaign from TBWA\Dublin shows how talking and being listened to helps the process of mending