MAD TASTY: Tasty Fruit
Media Type:
Film
Brand
Country:
Industry:
An all-natural, CBD-infused beverage, MAD TASTY is far from ordinary. With a unique origin story, street art style branding, and flavors that range from watermelon kiwi to unicorn tears, MAD TASTY’s first campaign needed to be as sparkling and unconventional as the brand itself. To deliver on this promise, MAD TASTY turned to Camp Lucky as a creative partner for an irreverent, vibrant campaign. The hero spot, “Tasty Fruit” goes down like a 1990’s sun-splashed commercial turned on its head, complete with a music track that’ll get stuck in your brain. The campaign is launching in parallel with National Stress Awareness Month, with year-round levity and chill in mind.
Credits
Production:
CAMP LUCKYDate:
April, 2022
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