Maison Perrier: Sober Chic, 1
Media Type:
Print
Country:
Industry:
Maison Perrier Chic, the sophisticated new non-alcoholic beverage is launching "Sober Chic," a new campaign that celebrates a mindful and undeniably chic lifestyle choice. Developed by Ogilvy’s Paris and UK offices, the campaign showcases luxurious mocktails as the epitome of modern refreshment, whether or not you choose to consume alcohol.
Credits
Global Chief Creative Officer:
Liz TaylorPresident:
Mathieu PlassardPresident and Chief Creative Officer:
Matthieu ElkaïmChief Creative Officer Ogilvy UK, Managing Partner Worldwide:
Andre LaurentinoExecutive Creative Director:
David RaichmanGlobal Chief Client Officer:
Sophie HoffstetterDate:
February, 2025More from Maison Perrier
Maison Perrier: Sober Chic, 4
9.0
Maison Perrier: Sober Chic, 3
9.0
Maison Perrier: Sober Chic, 2
9.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration
