Make-A-Wish: Wishes are Medicine, Alice

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Canada

Industry:

Public Interest, NGO

Make-A-Wish Canada has launched a new national brand campaign, "Wishes Are Medicine", that redefines the meaning of a wish and its impact on children facing critical illness. At the heart of the campaign is a powerful message delivered by sick children themselves: Wishes are not just a nice-to-have; they’re an essential part of treatment.

Credits

Advertising Agency:

Zulu Alpha Kilo, Canada

Chief Creative Officer:

Jenny Glover, Brian Murray

Chief Design Officer:

Stephanie Yung

Creative Director/Art Director:

Jacob Gawrysiak

Creative Director/Writer:

George Ault

Senior Designer:

Paula Dopuda, Ana-Marija Matic

Clients:

Meaghan Stovel McKnight, Deana Shaw, Leanne Gullekson, Rapinder Dhinsa

Senior Agency Producer:

Kasia Zeniuk

Senior Broadcast Producer:

Karen Blazer

Integrated Producer:

Ryan Siddon

Director of Integrated Production:

Ola Stodulska

Accounts Team:

Jaya Rizzi, Nicole Pagano

Chief Strategy Officer:

Maxine Thomas

Executive Director, Comms Planning & Technology:

Sean Bell

Strategy Team:

Elyssa Seidman, Sarah Yim, Kiana Ohori

Media Agency:

Zulumatic

Head of Media:

Alicia Petralia

Media Team:

Shubham, Manav Kapoor, Tania Perales

Media Agency:

Yeeboo

Media Team:

Trevor Ryckman

Production Company:

BOLDLY

Director:

Jordan Findlay

DP:

Antonia Ramirez

EP/Producer:

Sebastien Galina

Executive Producers:

Kristoff Duxbury, Shelby Manton, Geoff Manton

Line Producer:

Adrian Cheung

Casting:

Jigsaw Casting

Post Production:

Outsider Editorial

Editor:

Calum Moore

Assistant Editor:

Malavika Anupraj

Executive Producer:

Kristina Anzlinger, Kayan Choi

Producer:

Kelsey Dale-Mcgrath

Sound:

Grayson Music Group

Music and Voice Director:

Ali Milner

Date:

September, 2025

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