Previous Ad
Avon Institute: Speak up, Angela
Next Ad
Ferrero Estathé: Feeling Good Starts With Pleasure
MALI: Refs for Change
Media Type:
OnlineCountry:
Industry:
M.A.L.I. (Mouvement Alternatif pour les Libertés Individuelles) used this unparalleled achievement to hijack the World Cup conversation with its new campaign “Refs for Change”, launched on the occasion of the 16 Days of Activism against Sex-Based Violence, an initiative that enables these female referees to go beyond football itself and become messengers of change across the world. Every time one of the female referees blows the whistle during a World Cup 2022 match, M.A.L.I. tweets in real time to highlight women who have pioneered and succeeded in other male-dominated fields.
Credits
Advertising Agency:
TBWA\RAAD, UAEDate:
December, 2022Ad of the day
Ad of the Day | Jack in the Box: Smash the Haters 9.0 Ad of the Day | Andrex: Get Comfortable, First Office Poo 10.0 Ad of the Day | Valspar: Shake it Up 10.0Latest News
Mar. 28, 2024
Joga and Tonies Set up the Chocolate Challenge, a Bittersweet Easter Experiment to Promote the Toniebox
To celebrate Easter, the agency invited children aged 5-6 to listen to a new tonies® audio tale while eating chocolate
Mar. 28, 2024
LIONS Launches its First Global Creative MBA (LIONS cMBA)
A global programme designed to democratise access to world-class learning and accelerate the careers of everyone in the making