MALI: Refs for Change

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Morocco

M.A.L.I. (Mouvement Alternatif pour les Libertés Individuelles) used this unparalleled achievement to hijack the World Cup conversation with its new campaign “Refs for Change”, launched on the occasion of the 16 Days of Activism against Sex-Based Violence, an initiative that enables these female referees to go beyond football itself and become messengers of change across the world. Every time one of the female referees blows the whistle during a World Cup 2022 match, M.A.L.I. tweets in real time to highlight women who have pioneered and succeeded in other male-dominated fields.

Credits

Advertising Agency:

TBWA\RAAD, UAE

Date:

December, 2022

Latest News

Mar. 28, 2024

Joga and Tonies Set up the Chocolate Challenge, a Bittersweet Easter Experiment to Promote the Toniebox

To celebrate Easter, the agency invited children aged 5-6 to listen to a new tonies® audio tale while eating chocolate

Mar. 28, 2024

LIONS Launches its First Global Creative MBA (LIONS cMBA)

A global programme designed to democratise access to world-class learning and accelerate the careers of everyone in the making