Manantial: Jorge Luis Borges
Media Type:
TV
Brand
Agency
Country:
Industry:
The advertising industry, today overloaded with data and unnecessary technology, has a break with the new Manantial campaign developed by Fantástica, an independent agency led by Daniel Bermúdez and Daniel Osorio. The initiative evolves the "Detente" concept, with which Manantial has been working and pays tribute to pure creativity, that which tells stories that move the viewer, that few advertisers nowadays assume as their own responsibility.
Credits
Advertising Agency:
Fantastica, ColombiaFounder & COO:
Daniel Osorio, Daniel BermudezGeneral Creative Director:
Alejandro GómezGeneral Accounts Director:
Adriana AlbaAccount Director:
Juan Camilo TobónCreative Directors:
Alejandra Gutiérrez, Mario PeñalozaAgency Editor:
Brow VergaraProducer:
The NotariesDirector:
Alejandro CarrenoSound:
Camilo MontillaDate:
July, 2022
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