McDonald's: Stranger Things Menu

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Food

Strange things are happening at Méqui. To celebrate the launch of the final season of Stranger Things, McDonald’s is unveiling a new campaign designed to transport fans straight to Hawkins—or rather, to an upside-down version of Hawkins, where everything feels familiar but comes with a Méqui-sized craving. The adventure officially begins on November 25, when the campaign crafted by GALERIA.ag hits the screens and the Stranger Things menu arrives in restaurants across Brazil, turning every McDonald’s visit into an experience for those who love mystery, nostalgia and, of course, Méqui’s irresistible taste.

Credits

Advertising Agency:

GALERIA.ag

CCO:

Rafael Urenha

Executive Creative Direction:

Rodrigo Marangoni

Creative Diection:

Gabriel Felde, Victor Capato

Creation:

Gabriel Felde, Victor Capato, João Zatoni, Rafael Figueiredo, Daniel Zalaf, Lucas Melo, Marcel Macedo, Lais Delcelo, Caio Oliveira, João Capusso

Image Direction:

André Leigo

Account | Operations:

Ana Coutinho, Fabio Losso, Ligia Cavalieri, Noelle Duo Silveira, João Pedro Marques, Eli Sabino, Fauzi Awada, Tais Boaventura

Client Approval:

Ilca Sierra, Guilherme Coe, Ana Geraldino, Julia Mercer Cruz, Tamires Tavares

Media:

Paulo Ilha, Kaline Lessio, Isabella Ferro, Gabriel Cardomingo, Thiago Barbosa, Rafael Piccinini, Lucas Almeida

Strategy:

Carol Mello, Rafael Martins, Júlia Ferraz, Michel Nepomuceno, Alana Moraes, Ana Luiza Mello, Arthur Cavalli, Vitor Corrêa, João Victor Cavalcante

Content:

Gustavo Komatsu, Michelle Bastos, André Moraes, Beatriz Santana

Influencers:

Karen Bartels, Tiago Carvalho, Patricia Laureano, Mylena Fontes, Nathália Belisario

PR:

Patricia Capuchinho, Tercio Silveira Analuá Baptista, Klara Oliveira

Data and Technology:

Guido Sarti, Marcelo Azevedo, Bruno Rivas, Gabriella Paiva

Projetos:

Michel Ferreira, Ana Taranha

Graphic and Digital Production Direction:

Marcos Moura

Artbuyer:

Bruna Costa, Morgana Miranda, Maria Eduarda Gonçalves

Digital Production:

Gessica Sales, Natassia Santoro

Graphic Production:

Leandro Cabral, Leonardo Fioravante, Tatiana Modesto, Gabriela Correa

Trade Creation:

Carlinhos Maia, Marcio Kota, Wesley Farias, Iuri Lima, Beatriz Gomes, Camila Volponi

Finishing Coordination:

Pablo Felix

Image Treatment:

Cesar Bonfim

Proofreading:

Teresa Montes

Integrated Production:

Ducha Lopes, Fabio Truci, Carol Araújo, Otávio Veras, Thamires Vieira, Ana Ananias, Cintia Mantero

Legal:

Rosimeire Brito, Renata Dentini, Isabelle Versannio

LATAM Brand Partnerships Director:

Fernanda Guimarães

Brand Partnerships Manager:

Ana Maria Villar, Dida Louvise

LATAM Brand Partnerships Creative Lead:

Daniela Albuquerque

Brand Partnerships Creative Manager:

Gabriel França

LATAM Brand Partnerships Creative Production Manager:

Ricardo Magozo

Head of Licensing, Brazil and SOLA:

Joana Portugal

Creative and Product Development Manager:

Paulo Vertamatti

Industry Lead:

Guilherme Torniero

Client Sales Partner:

Anna Mansilla

Illustration Studio:

Estúdio CAXA

Image Treatment:

Imagefy

Photographer:

Napolehto

Producer:

Anonymous Content Brazil

Managing Director:

Renata Dumont

Senior Executive Producer:

Camila Martinez

Head of Production:

Lu Martins

Director’s Producer:

Flavio Lanfredi

Producer:

Lili Bigatello

Executive Assistant:

Juliana Costa

Coordination Assistant:

Carol Latorre

Coordination Assistant:

Dulce Fernandes

Post-production Coordinator:

Virgini Fares

Post-Production Coordination Assistant:

Thais Alves

Date:

November, 2025

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