Mercedes-Benz Cabriolet: #LookUp
Media Type:
Experiential
Brand
Agency
Country:
Industry:
The immersive C-Class Cabriolet VR experience will reawaken your sense of wonder with a fantasy drive. This is an experience that can’t easily be described, and has to be felt to fully understand. That’s why we created an immersive Virtual Reality experience. We went to the experts in wonder, children, to get the inspiration for the VR piece. Unlike adults, who’ve lost their sense of wonder, children are able to fully experience the sensory pleasure a ride in a cabriolet gives. We took them for a drive and asked them to describe it to us. We used what they told us to create a fantasy drive, where adult senses are delighted and re-awakened.
Credits
Advertising Agency:
Network BBDO, Johannesburg, South AfricaExecutive Creative Director:
Brad ReillyArt Director:
Juliet HoneyCopywriter:
Annette de KlerkChief Creative Officer:
Mike SchalitStrategist:
Michael BlundenProducer:
Loli BishopProject Director:
Neray NaickerProduction House:
Sinister StudiosVisual Effects Supervisor:
Christian van der WaltPost Producer:
Dries UysHead Animator:
Jarrod SheldonHead Compositor:
Novak MilerAnimators:
Kyly Sheldon, Gerbrand Nel, Yolandi Meiring, Ernst Du Plessis, Nic Van Rensburg, Minette Wasserman, Malusi Tugwana, Michael ErasmusMusic and Composition:
Audio MilitiaSound Design:
Craig HawkinsMusic Composition:
Paul NorwoodDate:
March, 2017More from Mercedes-Benz
Mercedes-Benz EQ: Nature or Nothing, 6
10.0
Mercedes-Benz EQ: Nature or Nothing, 5
0.0
Mercedes-Benz EQ: Nature or Nothing, 4
1.0
Mercedes-Benz EQ: Nature or Nothing, 3
5.5
Mercedes-Benz EQ: Nature or Nothing, 2
1.0
Mercedes-Benz EQ: Nature or Nothing, 1
3.0
Mercedes-Benz EQ: Nature or Nothing
10.0
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 03, 2026
Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend
Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers
Jun. 03, 2026
Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi
The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges