Milko: Dyslexia
Media Type:
TV
Brand
Agency
Country:
Industry:
Teens face a constant pressure to look, act and feel perfect. Milko stands for another type of perfection: being perfectly indifferent to all this noise. By highlighting real, candid moments in teens’ lives, Greek chocolate milk brand Milko, edging teens on to be unapologetically themselves and keep their head high. If you’re a neurodivergent teen and you’ve been told your mind works differently, keep your head high: your heart works and loves just the same. If it’s time to ask for your first pack of condoms, ask for it with your head high (and maybe stop piling up bottles of Milko to buy extra time). The point is, there is nothing more enjoyable than accepting yourself as you are. Yet we hope the chocolatey taste of Milko is a close second.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreatives:
Giannis Sorotos, Dionysia Lampadariou, Markella Plianthou, Panos Nouveloglou, Elias ToufexidisProduction Company:
Green Olive FilmsDirector:
Argyris PapadimitropoulosD.o.P.:
Thodoris ZacharakisEditor:
Achileas DiamantopoulosArt Director:
Lisa TouloupaPost Production House:
AbnormalMusic & Sound:
BounceColor Correction:
AnMarDate:
February, 2024
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